As of today, we have had this website exactly 3 months. Starting it, we had no idea what we actually wanted to do with it. We knew we wanted a website dedicated to pay lakes. We had a vision of a way to condense pay lakes into one website and make it easier to find them. Pay lakes can be quite tedious to find. For example, try typing the phrase pay lakes in Kentucky into Google. There are hits with several different ones scattered throughout the state. Seems easy, right? However you are near Lexington and the map is showing a lake in Louisville. You swipe and zoom and still can't find anything close to Lexington. So you try narrowing the search to "pay lakes near Lexington". Then the map disappears altogether.
Now, let's say you find one. You call and the person answering tells you the lake has been closed for a long time. But it still registers on Google as "open". Or, as what happened to us Memorial Day Weekend, we tried calling and the phone just rang. Google listed this particular pay lake as "open" and since it was on our way anyway, we figured we would just stop in. We drove to it only to discover it was a private residence. This example is our major motivator for Reel Em' In USA.
We work constantly on making this website the best it can be. We have two goals. One is to provide our visitors a way to easily find a pay lake. The other goal is to provide pay lakes with means to advertise to a wider customer base. Many people tend to fish locally, but what about those that are from out of town? This website can help them and in turn, they help the pay lake that is advertising on our website.
One question we have received throughout this is "wouldn't it be easier to call these lakes?" Yes, it would. It would save us on travel and gas. However, cold calls are impersonal and this would make us essentially telemarketers if we called every pay lake we could reach. We enjoy travelling and meeting people. We are real people and believe in our purpose for this website. We want our users to not only find a pay lake without difficulty, but to fish one that we visited personally. And we want our prospective customers to know who we are and what we stand for.
Thank you so very much everyone for helping Reel Em' In get this far. We have many ideas over the summer for this website and cannot wait to share them with you.